EXECUTIVE VICE PRESIDENT - SALES AND MARKETING
Mike Hargrave serves as executive vice president, sales and marketing at Richard Petty Motorsports (RPM), a NASCAR racing team based in Concord, N.C.
Hargrave joined RPM in July 2011, after most recently serving as senior vice president, global sponsorship marketing at Bank of America. In that role, Hargrave oversaw strategy and activation development for Bank of America's expansive motorsports sponsorship platform, which included the bank's designation as the Official Bank of NASCAR, title sponsorship of the Bank of America 500 and sponsorship of 10 tracks throughout the country.
Prior to his tenure at Bank of America, Hargrave served as vice president of strategic alliances for ConAgra Foods. In that role, he led the development of retail promotional platforms utilizing NASCAR, Major League Baseball, Collegiate Sports and Action Sports. Prior to that, Hargrave served in sponsorship marketing leadership positions at ChevronTexaco, which led to contracts with NY Metropolitan Opera, U.S. Tennis Association, the U.S. Olympic Committee and a wide variety of US and international motorsports properties including NASCAR, CART and Formula 1. Prior to that, he held various marketing roles with Anheuser-Busch, where he led the execution of sports marketing plans for the Budweiser, Bud Light and Busch brands.
Hargrave is a graduate of Butler University with a Masters Degree in Sports Administration from Ohio University.