Meijer and Eckrich® Partner with Richard Petty Motorsports at Michigan
WELCOME, N.C. (June 7, 2018) – Richard Petty Motorsports (RPM) announced today, Meijer will be the primary sponsor of Darrell “Bubba” Wallace Jr. and the No. 43 Chevrolet Camaro ZL1 team during this weekend’s events at the Michigan International Speedway. Eckrich®, the makers of naturally hardwood smoked sausage and deli meats, will also continue their partnership of Wallace Jr. and the team this weekend in Brooklyn, Michigan.
Meijer, based in Grand Rapids, Michigan, operates more than 235 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky, and Wisconsin. Meijer has a fundamental philosophy aimed at strengthening the communities it serves and proudly donates more than six percent of its net profit each year to charities throughout the Midwest. With hunger as a corporate philanthropic focus, Meijer partners with hundreds of food banks and pantries through its Simply Give and food rescue programs.
Recognized for its great taste and quality, the Eckrich brand has a rich heritage starting from a small meat market in Fort Wayne, Indiana.
Meijer and Eckrich are partnering for the return of Wallace Jr. to the Michigan International Speedway. Wallace Jr. finished 19th in his second Monster Energy NASCAR Cup Series race last year at the track.
“This partnership between Eckrich and Meijer is perfect for race fans,” said Wallace Jr. “If you live in the Midwest, you know all about Meijer and their great service. Whether tailgating or homegating, Eckrich smoked sausage is perfect for your grill. Go to Meijer, pick up some Eckrich, and cheer for us during the race!”The FireKeepers Casino 400 at Michigan International Speedway is scheduled for this Sunday, June 10. The race will be televised live on FOX at 2:00 p.m. ET and broadcast on Motor Racing Network and SIRIUS/XM NASCAR Channel 90.
About Richard Petty Motorsports
A performance and marketing driven company, Richard Petty Motorsports (RPM), co-owned by NASCAR Hall of Famer Richard Petty and successful business entrepreneur Andrew Murstein, is one of the most recognized brands in all of motorsports. RPM is the winningest team in NASCAR Cup history with 273 wins and has business partnerships with national and global leaders. Today the race operation fields the famed No. 43 in the Monster Energy NASCAR Cup Series with driver Darrell “Bubba” Wallace Jr. The team is headquartered in Welcome, N.C. and is supported by primary partners Click n’ Close, STP and the United States Air Force.
For additional information, news and the latest updates, please visit www.richardpettymotorsports.com or connect with RPM on Facebook (Richard Petty Motorsports), Twitter (@RPMotorsports) or Instagram (@richardpettymotorsports).
Founded by Peter Eckrich in 1894, Eckrich has a rich heritage starting from a small meat market in Fort Wayne, Indiana, to one of the most recognized regional premium deli and meat brands on the market today. Through it all, Eckrich meats have been recognized for their great taste and supreme quality, craftsmanship, care, and pride. For more information, visit www.eckrich.com.
Meijer is a Grand Rapids, Mich.-based retailer that operates more than 235 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky, and Wisconsin. A privately-owned and family-operated company since 1934, Meijer has a fundamental philosophy aimed at strengthening the communities it serves and proudly donates more than six percent of its net profit each year to charities throughout the Midwest. With hunger as a corporate philanthropic focus, Meijer partners with hundreds of food banks and pantries through its Simply Give and food rescue programs. Meijer also supports education, disaster relief, and health and wellness initiatives. For additional information on Meijer philanthropy, please visit www.meijercommunity.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.