May 11, 2016

Smithfield, Waffle House Team Up with Richard Petty Motorsports for the Bristol Night Race

Aric Almrola will Pilot the No. 43 Smithfield/Waffle House Ford in the Iconic Night Race

\r\nMOORESVILLE, N.C. (May 11, 2016) – Smithfield and Waffle House will team up with Richard Petty Motorsports for the iconic Bristol Night Race August 20. Aric Almirola will pilot the No. 43 Smithfield/Waffle House Ford in one of the most popular races in the NASCAR Sprint Cup Series season. As part of the partnership,\r\n\r\nThe Bristol Night Race will mark the third time Smithfield, Waffle House and Richard Petty Motorsports teamed up on track. Through the three-year partnership, the companies created Waffle House Race for Rewards, an app that allows patrons to earn points by eating at Waffle House and redeem those points for Waffle House merchandise and Smithfield racing gear. This season, fans on Race for Rewards can redeem 250 Race for Rewards points and be part of history in the making. The 250 Race for Rewards points will gain fans sponsorship of a portion of the car. Sponsorships limited to 1,500.\r\n\r\n”Smithfield is a valued partner of Waffle House, and we’re thrilled to share in their racing program with Richard Petty Motorsports and Aric Almirola,” said Walt Ehmer, CEO, Waffle House. “This program allows us to reward our customers with unique products and opportunities. Racing, especially in the Bristol Night Race, brings a great platform to give back to our customers and earn some new ones too.”\r\n\r\n”We’re thrilled to bring our partner Waffle House into our racing program at Smithfield,” said Bob Weber, VP – Sponsorships, Smithfield Foods. “Two years ago, we teamed up with Waffle House and brought the consumer the Race for Rewards program. We’re excited for fans to be able to help ‘sponsor’ the No. 43 at Bristol with their name on the car. Waffle House already provides Smithfield bacon and other pork products to the consumer, and now, through this partnership, they get to bring racing and the famed No. 43 Ford.”\r\n\r\nRichard Petty Motorsports is in their fifth year of partnership with Smithfield Foods and the third year partnering with Waffle House. Last season, Almirola scored a fourth-place finish at Richmond International Raceway in the No. 43 Smithfield/Waffle House Ford.\r\n\r\n”We’re thrilled to have Waffle House joining Smithfield on our No. 43 Ford,” said “The King” Richard Petty. “The patrons at Waffle House are overwhelmingly NASCAR fans. It’s exciting to pair three popular brands together to give back to race fans and Waffle House patrons.”\r\n\r\nAlmirola will hit the track for the Bristol Night Race August 19 for practice before the iconic night race on August 20 broadcasts live on NBC.\r\n

About Waffle House® Restaurants

\r\nHeadquartered in Norcross, GA, Waffle House Restaurants has been serving Good Food Fast® since 1955. Today the Waffle House system operates more than 1,750 restaurants in 25 states and is the world’s leading server of waffles, T-bone steaks, hashbrowns, cheese ‘n eggs, country ham, pork chops and grits.\r\n

About Richard Petty Motorsports

\r\nA performance and marketing driven company, Richard Petty Motorsports, co-owned by NASCAR Hall of Famer Richard Petty and successful business entrepreneur Andrew Murstein, is one of the most recognized brands in all of motorsports. With a history of over 200 wins and business partnerships with national and global leaders, today the race operation fields two teams in competition in the NASCAR Sprint Cup Series with drivers Aric Almirola and Brian Scott. Almirola will return to the iconic No. 43 Ford with partners Smithfield Foods, STP, United States Air Force and the “Fresh From Florida” campaign. Scott will make his debut with the team and drive the Petty Family No. 44 Ford. Albertsons Companies, Shore Lodge, Twisted Tea and will join Scott as he competes for Rookie of the Year in his first full-time season in the Sprint Cup Series. Richard Petty Motorsports will also field the No. 43 Ford Mustang in the NASCAR XFINITY Series with driver Jeb Burton, who will compete in his first full-time XFINTY season with partner J. Streicher. The team is headquartered in Mooresville, N.C.\r\n

About Smithfield

\r\nA leading provider of high-quality pork products, Smithfield was founded in 1936 in Smithfield, Virginia,establishing the town as the “Ham Capital of the World.” From hand-trimmed bacon and slow-smoked holiday hams to marinated tenderloins, Smithfield brings artistry, authenticity and a commitment to heritage, flavor, and handcrafted excellence to everything it produces. With a vast product portfolio including smoked meats, hams, bacon, sausage, ribs, and a wide variety of fresh pork cuts, the company services retail, foodservice, and deli channels across the United States and 30 countries abroad. All of Smithfield’s products meet the highest quality and safety standards in the industry. To learn more about how Flavor Hails from Smithfield, please visit,, and Smithfield is a brand of Smithfield Foods.\r\n

About Smithfield Foods

\r\nSmithfield Foods is a $14 billion global food company and the world’s largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan’s Famous®, Farmland®, Armour®, Cook’s®, John Morrell®, Gwaltney®, Kretschmar®, Margherita®, Curly’s®, Carando® and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit