The Coca-Cola Company is the world’s largest beverage company. With 139,600 worldwide employees and a heritage of 125 years in service, Coca-Cola has built a winning culture that has established it as a global leader that is creating value and making a difference. Coca-Cola is recognized as the world’s most valuable brand, and the company’s portfolio consists of more than 3,500 beverages, including top soft drink brands Diet Coke, Fanta, and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees, and energy and sports drinks. Coca-Cola beverages are enjoyed in more than 200 countries at a rate exceeding 1.3 billion daily servings.
Coca-Cola’s relationship with NASCAR has spanned nearly half a century and has been the sport’s official non-alcoholic beverage sponsor since 1998. “That’s the great thing about NASCAR. The sport appreciates heritage and supports its sponsors,” said Susan Stribling, spokesperson for Coca-Cola America. Coca-Cola sponsors the annual Coca-Cola 600 and Coke Zero 400 for the NASCAR Sprint Cup Series at Charlotte Motor Speedway in Concord, North Carolina and Daytona International Speedway in Daytona, Florida.
In 2006 and 2007, Coke Zero and MyCoke Rewards partnered with Petty Enterprises for the #45 Dodge Charter driven by Kyle Petty.
Richard Petty Motorsports’ partnership with Coke unites 2 industry royalties. With “The King” and Coke, “Life Tastes Good.”
Visit www.thecoca-colacompany.com for more information.