Beginning with the 2012 Daytona 500, Smithfield Foods, Inc., has embarked on a, multiyear, integrated partnership with Richard Petty Motorsports.
“This partnership with Smithfield Foods is part of the beginning of a new chapter for the No. 43 team,” team owner Richard Petty said. “We appreciate that they saw something special in Richard Petty Motorsports and made the decision to take the partnership to a higher level out of the box.”
With the partnership, Smithfield Foods will engage in a series of unique promotional initiatives with its core products throughout the NASCAR Sprint Series campaign. Several of Smithfield Foods brands also will adorn the legendary No. 43 Ford Fusion. For 15 races, including the Daytona 500, Smithfield Foods will serve the team’s primary sponsor.
Smithfield Foods is a $12 billion global food company and the world’s largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Farmland®, Smithfield®, Eckrich®, Armour® and John Morrell®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental, and food safety and quality programs.
“Making a positive impact on our communities is one of our core values at Smithfield,” President and CEO Larry Pope said.
Visit www.smithfieldfoods.com for more information.